At Comspec we deliver true online marketing solutions, not just a one-off design or prepackaged layout. We work with our clients as their strategic partners to develop sites that click with their audiences. Here are some of the things we take into consideration:

• Online marketing strategy
• Content strategy
• Site structure design (including detailed specifications of each page)
• Corporate web color palette
• Online brand proposition
• Site personality
• Visitor profile and characterization
• Look, feel, and identity standards
• Formatting, style, and layout standards
• Usability enhancements that help visitors navigate your site easily, locate information effortlessly, and understand your message immediately.

Unlike any other communications or marketing medium, your web initiative is the one place where the entire identity of your company -- its products, service, image, reputation, and quality -- is conveyed in a matter of seconds and a few mouse clicks. Either the entire experience comes together or it doesn't. We will help you make sure that it does.

By analyzing how things like business function, content, design, color, navigation, and technology combine to optimize the value of your web project from the customer's vantage point, our professionals can help you create a positive and reinforcing experience that reflects well on your corporate brand, identity, and value proposition.

Our Detailed Analysis Will Explore the Following:

• What do your customers or users want?
• What information do they wish to find on your website? What experience do they wish to take away from a visit to your web application? Does your web project deliver this experience or is there room for improvement?
• How do you want to make your users feel?
• How should the staff in your firm treat your customers (e.g. online support, orders, navigation)?
• How effectively do you handle complaints (e.g. availability of contact info, ease of returns)?
• How do you want to position yourself (e.g. design, layout, aesthetics)?