MediaClay utilizes the powerful and versatile eXtensible Markup Language (XML) for the storage and structuring of your data. XML is an open, public, internationally recognized standard for the identification of information, and has been adopted by numerous industries for countless applications.

The presentation of your data is controlled through XSLT markup, a formatting language that extends the functionality of HTML to enable retrieval of structured data from XML documents. This makes the separation of presentation from data possible and enables web designers to make quick and seamless 'look and feel' changes while freeing their time to work on other tasks.

Engineered for Efficiency

MediaClay eases and automates the complex processes of creating, managing and deploying XML content for websites, intranets, extranets and portals.

With MediaClay, your company's data will be managed intuitively through a web-based interface that users can easily master.

Content creators will use MediaClay to organize your content into a logical and easy-to-manipulate hierarchical tree structure. Each unit of content (e.g. webpage, catalog item) containing data is stored in structured XML documents with related children, siblings and lineage based on its position in the content tree.

The presentation of your data is controlled through XSLT markup, a formatting language that extends the functionality of HTML to enable retrieval of structured data from XML documents.

This makes the separation of presentation from data possible and enables web designers to make quick and seamless 'look and feel' changes while freeing their time to work on other tasks.